Target is the go-to destination for discovering new brands, products and experiences across every aisle and on Target.com and the Target app, all at an incredible value. From game days and tailgating to pumpkin patches, apple orchards, Halloween and cozy gatherings, we’re highlighting some of the standout brands and items you can find at Target this fall.
All about fall
Target’s here for your cozy season setup with favorites like warm, deep colors, rich textures and inviting scents.
Knits and fits: Step into the season with comfy knit textures like A New Day’s mini sweater skirt and Wild Fable’s crewneck cotton cable pullover sweater. And when it comes to denim, you’ll find a variety of fits and cuts to love, starting at just $28, like Universal Thread’s highest-rise palazzo wide leg jeans and Levi’s high-rise cinch baggy jeans.
Comfort in every corner: Get cozy with textured pillows and throw blankets made with jacquard fabric, faux shearling, faux cashmere and ruffle details. Set the mood by lighting an autumn candle from Threshold (or two or three), filling the air with pumpkin spice, bourbon, vanilla, apple cider and more scents, starting at $10.
Beauty must-haves: This season’s hottest trends start at just $9, from new and exclusive Dossier fragrances to glowy, bronzed makeup looks with Maybelline Lifter Gloss and L’Oreal Shadow Sticks. For nails, try chrome shine and warm hues from Essie and Olive & June. Don’t miss new lip obsessions like Being Frenshe Moon Milk Lip Balm, Natrium Phyto Glow Shimmer Lip Balm, and e.l.f. Glow Reviver Melting Lip Balms. And for skincare lovers, explore the best of K-Beauty with new viral ingredients like nourishing birch juice and mochi ceramides from brands like Round Lab and TONYMOLY. Plus, lean into the season with Tree Hut’s fall-ready scents, including our exclusive Frankenshine scrub.
Game day
It’s kickoff time and Target has all you need to cheer on your team from the tailgate to the couch.
Varsity style: Show off your spirit with the limited-time Champion collection, a varsity-inspired lineup that celebrates the brand’s rich heritage in a modern way, plus new sports accessories like socks, compression arm and leg sleeves, headbands and more in bright neon colors – with most items under $40. Add The Wild Collective cardigans and Wild Fable’s game day sweaters and sporty season hats starting at $15.
Tailgating made easy: From drinkware to coolers, snack boxes and even seating, you’ll find everything you need to take your tailgate to the next level.
Ready, set, snack: Starting at $3, grab the best bites from Good & Gather, including chips and bold dips in flavors like hot honey and crisp chili, spicy dill pickle and triple garlic, all perfect before you fire up the grill for burgers. Round out the spread with easy and affordable frozen apps like Market Pantry Loaded Potato Skins and Good & Gather Jalapeno Cream Cheese Wontons. Don’t forget to “cheers” to the season with BERO’s Noon Wheat Beer and more tasty sips.
Hydration station: Stay hydrated throughout the game with Liquid I.V., Ultima Replenisher and electrolyte mixers from up&up, starting at $15.
Team spirit: NCAA-licensed bags and Champion totes from $20, help carry sporting goods and tumblers repping your favorite college teams.
Halloween
Target serves as your Halloween headquarters with essentials for trick-or-treating, costume parties or a cozy night in with sweet treats.
Frightfully fun home finds: From classic orange-and-black to mystical and moody, our top-trending Halloween decor spans every vibe, with most items under $25. And good news: Lewis, the 8-foot-tall pumpkin ghoul with a personality as big as his grin, is back! He’s bringing new friends too, including Werewolf, Vampire and Witch, so your front yard can be the talk of the neighborhood.
Costumes for the crew: Bring the magic of Halloween to life with hundreds of new and only-at-Target costumes. From toddlers to adults, find costumes for the whole family starting at just $10, including adorable picks for pets like the highland cow and bee costume. Look for characters like Spider-Man and Gabby from Gabby’s Dollhouse, and timeless picks including firefighters and mermaids. Plus, Target’s very own Bullseye, shopping cart and semi-truck costumes.
Baby boos: From $10 Cloud Island soft books, blankets and toys to cozy costumes and milestone gifts, celebrate baby’s first Halloween with darling finds.
Trick-or-treat sweets: What’s Halloween without the treats? This year, Target has novelty favorites starting at just $3, like Favorite Day peelable gummy candy that’s perfect for trick-or-treating, or gummy candy charcuterie boards and activity kits if you’re hosting at home. You’ll also find classic bundles to satisfy every sweet tooth, all at an incredible value.
New ways to play: Trade more than candy this year with new and in-demand trading card tins from popular brands like Pokémon to Yu-Gi-Oh! and major sporting teams including the MLB, NFL and more.
Harvest
From earthy textures to nostalgic flavors, Target’s Harvest collection brings nature’s bounty into the home with warmth and style.
Autumn at home: Spruce up your space with woodland-inspired decor, like Threshold’s glass, woven or ceramic pumpkins in a variety of sizes starting at just $5. Add a playful touch with whimsical pattern mixing, colored glassware and seasonal dinnerware, and finish the look with a welcoming doormat for $13.
Festive flavors: Savor the season with Favorite Day finds, all $5 or less. Try new treats like apple pie popcorn, cinnamon pretzels, pumpkin spice ice cream bites and maple cinnamon cold foam or stick with guest favorites like stuffing-flavored potato chips and Scarecrow Crunch Trail Mix. To top it off, $8 mums from Good Little Garden add a fresh autumnal touch to your home.
Target-only treats: Hearth & Hand with Magnolia’s Joanna Gaines is expanding into food for the first time with Magnolia Table, featuring frozen dessert doughs for easy, homemade treats like banana bread and cinnamon rolls. Actor favorites Tom Holland and Robert Downey Jr. team up for a one-of-a-kind stout from their brands, BERO and happy. And with family-friendly picks from Katie’s Pizza and Little Spoon, there’s something for everyone to enjoy.
Health and wellness
Target makes it easy to stay energized and feel your best this season with new vitamins, ready-to-drink protein options and more essentials to keep you and your family going strong.
Lip care: Now, fans of Space Camp Wellness can shop for their favorite lip balms in the personal care aisle, including the Target-exclusive Berry Stardust flavor. Keep your lips hydrated with the BYOMA Liptide Lip Mask and cocokind Ceramide Lip Blur Balm, while giving them a plump and fuller look.
Hydration: Power through your day with Liquid IV Energy, made to keep you hydrated while delivering balanced energy that lasts. Or reach for Ultima Replenishers, a delicious, flavor-packed way to stay hydrated and refreshed all day.
Protein: Shake up the season with ready-to-drink options starting at $9.99 like Premier Protein Almond Milk Shakes and Clean Simple Eats clear protein drinks. Additionally, Starbucks cafes at Target are now serving Protein Cold Foam, adding 15g of protein to drinks like the Matcha Latte, Chocolate Cream Protein Cold Brew and Banana Cream Protein Matcha.
Baby: Keep little ones healthy and happy all season long with must-have wellness helpers. From Playhouse MD tools that turn sniffles into smiles, to gentle new skincare from Roe Wellness, and our exclusive Canopy humidifier. Plus, check out the latest baby gear from Graco, Joie, Colugo and more, just in time to upgrade your seats during our Car Seat Trade-In event.
Pets: Keep furry friends feeling their best with Stella & Chewy’s. Made without fillers or artificial ingredients, their recipes are crafted from high-quality ingredients that support your dog’s overall health.
Entertainment
From pop culture exclusives to the season’s most-wanted toys, Target is the ultimate discovery destination, bringing guests the latest, can’t-miss moments all in one place.
Pop culture: Snag the exclusive of Taylor Swift’s The Life of a Showgirl vinyl and CD editions and shop new collections inspired by fan-favorite hits like Universal Pictures’ Wicked: For Good and Netflix’s Stranger Things.
Top toys: Check out Bullseye’s Top Toys List for 2025, showcasing more than 40 must-have toys starting at just $5. Highlighting the season’s most buzzworthy picks, the list makes it easier than ever for guests to find the most-wanted toys of the year. Plus, find thousands of toys under $20, including many new items from top brands and hundreds of exclusives like Barbie x Hearth & Hand with Magnolia Townhouse and Barbie x Joanna Gaines Collectible Doll, Disney Signature Collection, trading cards and more.