Top Toys for Holiday 2025

15 items

A colorful LEGO model of a retro-style record player with a vinyl disc and decorative flowers attached.

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A mock-up image of a “Nintendo Switch 2” console featuring a dock and Joy-Con controllers

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Two girls dresses as Disney Princesses play near dress rack and other Disney Toys while boy plays with Disney toys on the floor in a kids room.

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A toy Target checkout counter playset complete with a cash register, scanner, groceries, and shopping bag.

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Colorful children’s makeup kit featuring a variety of pretend cosmetics, brushes, and accessories neatly arranged in a stylish carrying case.

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Barbie x Joanna Gaines Collectible Barbie Doll with accessories

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A stylish, modern dollhouse

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Expansive toy car track set that features a vibrant, multicolored “rainbow” layout with inclines and loops

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Bluey and Bingo dressed in zebra and cheetah onesies

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White Yeti Plush with red ear and red tag accent

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Blue N-Series dart blaster, includes 24 N1 darts, has built-in storage for 4 extra darts

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Tonies speaker box with mini Ms. Rachel figure

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A plush shaped like a warm mug of hot chocolate topped with fluffy whipped cream and red and white striped straw.

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Portable, foldable playset that includes 2 pounds of Kinetic Sand, 15+ tools, and themed molds.

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Toy set featuring eight 4-inch poseable figures—including Anti-Venom Spider-Man, Venomized Green Goblin, and Symbiote Spider-Man—each equipped with Venom-inspired accessories.

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Target Unwraps Bullseye's Top Toys List, Plus Thousands of Toys Under $20 to Shop All Season Long

View the press release