This fall, Target will be the ultimate destination for fans to celebrate the fifth and final season of Netflix’s “Stranger Things” with the largest assortment of exclusive products in retail in the U.S., along with a throwback to 1980s nostalgia with an in-store shopping experience, an integrated marketing campaign and more.
Fast facts
- Launch date: Oct. 5, 2025, with additional product drops throughout November leading up to the show’s three-part series finale: four episodes on Nov. 26, three episodes on Christmas Day, and The Finale on New Year’s Eve. Each volume releases at 5 p.m. PST.
- Product count: 150+ new items across apparel and accessories, food and beverages, home, collectibles and more.
- Retailer exclusives: Over half of the assortment is exclusive to Target.
- Where to shop: A new, dedicated in-store shopping experience brings Hawkins, Ind., and the Upside Down to life in Target stores and on Target.com.
- Marketing campaign: Target is the only retailer with a national marketing campaign co-created with Netflix, featuring talent from the series.
The fifth and final season of ‘Stranger Things’ is more than an ending. It’s a cultural moment, and Target is proud to be the place where fans can celebrate together. With our long history of trendy collaborations, this partnership with Netflix is a thrilling way to continue that legacy — offering exclusive watch party must-haves, holiday gifts and engaging experiences that bring Hawkins into everyday life. We’re turning the finale into a fan experience as unforgettable as the show itself.
Only-at-Target gifts and collectibles
Fans will discover exclusive products inspired by the world of “Stranger Things” perfect for collecting and holiday gifting, including:
- Demogorgon-shaped popcorn bucket
- Walkie Talkie phone case
- New Funko Pop! figures like Dustin in a WSQK Sweatshirt and Steve in the WSQK Van
- 1980s retro-inspired apparel, décor and limited-edition snacks perfect for gifting
- A collection of throwbacks from Gatorade, including beverages, apparel and sporting goods
Step into Hawkins with dedicated shopping destinations
Target is launching dedicated in-store and online destinations that bring the eerie charm of Hawkins, Ind., and the Upside Down to life. Both will evolve throughout the season with themed displays, interactive digital moments and rotating product drops that celebrate each chapter of the story in the lead up to the fifth and final season of “Stranger Things.”
- In October, the thrills kick off with everything fans need to relive Seasons 1 through 4 in true Hawkins style. The product drop will feature rewatch party goods, a show-inspired vinyl record player, Hellfire Club locker mini fridge, limited-edition collector cups that blend retro ‘80s vibes with modern design, and a special collaboration with Otherland on heat-reactive candles that reveal hidden designs when lit, transforming any rewatch into an immersive fan experience that feels straight out of the Upside Down.
- In November, the excitement continues in celebration of Stranger Things Day on Nov. 6 with a new drop of limited-edition collectibles and holiday gifting items, including an exclusive “Stranger Things 5” WSQK vinyl. The dedicated in-store shopping destinations will transform into a holiday gifting hub, showcasing seasonal exclusives from Squishmallows, Funko, Mattel and more.
- In December, after fans have watched the first volume of episodes, they can return to Target for even more exclusives and new merchandise drops.
A marketing campaign straight out of Hawkins
As anticipation builds for the grand finale, Target is taking fans on an unforgettable journey with a nostalgic campaign, co-created with Netflix, from bold TV spots and dynamic social content to engaging in-store experiences.
On Oct. 12, the collaboration reaches its peak as fans step directly into Hawkins, Ind., through a meticulously recreated 1987 Target store and a period-perfect commercial produced with the show’s creative team. The campaign blurs the line between nostalgia and storytelling, turning Target into a stage for the fifth and final season’s biggest moments.
