GYM MARKETING PLAN
START BUILDING A FITTER BUSINESS TODAY WITH A FREE GYM MARKETING PLAN
Developed by leading marketing professionals, this in-depth marketing plan template delivers an extensive range insight proven to help build a fitter business. So, take advantage of this ‘drag and drop’ template to take your gym to the next level. Topic areas include:
- Marketing Objectives
- Target Demographics
- SWOT Analysis
- Budget Overview
- Product and Price Descriptions
- Strategy Guides (Retention, Referral, Social, Promotional, and more!)
Integrated strategy templates
This customisable marketing plan delivers powerful strategy templates that not only help build your business, but also provide exclusive insights into industry-relevant marketing information, Key strategy templates include:
- Promotional Strategy: Form an overview of all promotional efforts you plan on using to best delegate resources.
- Positioning Strategy: Better identify where you sit in the market to later leverage your unique selling proposition.
- Social Strategy: Gain insights into best-practice social media marketing with examples and optimal posting times/ dates.
- Online Strategy: Outlay a range of keywords to target that will drive your SEO and PPC campaigns.
- Referral Strategy: Discover the importance of word-of-mouth and brainstorm valuable referral incentives.
- Retention Strategy: Find out what it takes to retain members and get a step-by-step guide to creating your own retention strategy.
Access a wealth of detailed business resources designed to take your marketing strategy to the next level. Ranging from budget overviews and business objectives to product offering pages – get the powerful tools needed to succeed in the fitness industry. Key resources include:
- Marketing Objectives: Get a step-by-step guide to creating impactful marketing objectives that are measurable, achievable, and relevant.
- Target Demographic: Find how to segment your target market specifically to understand how to best drive new marketing initiatives.
- SWOT Analysis: Get a guided business analysis that outlines core strengths, opportunities, threats, and weaknesses.
- Product and Price: Write up an overview of gym product offerings that cover memberships, personal training, group classes, and supplements
- Marketing Materials: Better analyse what marketing materials are at your disposal to inform future promotional campaigns.
- Budget: Outlay expected marketing costs and budget for all ongoing marketing activities with an in-depth template.
Our Plan to Change Gym Marketing
At VIGYR we believe there is a better way to do business. A way that enables gyms around the world to build healthier, happier, and more inclusive communities around the world. That’s why we used our leading marketing team to develop high-growth resources, so you don’t have to! Take advantage of this in-depth marketing plan to take your fitness business to new heights. Still not satisfied? Contact us and we will put you in touch with one of our marketing leaders for a quick personal consultation!
Driving the future of the fitness industry is much more than good marketing. Though promotions can help you drive new membership registrations, gym management is how keep them. It just so happens we build the worlds premier gym software to help you build a fitter business today! Access a suite of powerful features and in-built marketing capabilities known to generate revenue and maximise the customer experience.